Job Description

Job Opening: Product Marketing Specialist (India)

???? Location: Delhi, India
???? Company: PicsArt
???? Job Type: Permanent

About PicsArt

PicsArt is the world’s #1 creative platform and social editing app, leading the visual storytelling revolution. With over 150 million monthly active creators, our community generates nearly 1 billion images per month using powerful, easy-to-use editing tools.

Why Join PicsArt?

✔ Top 20 most downloaded app for six consecutive quarters
✔ Largest open-source content collection, including free-to-edit photos, stickers, templates, and more
✔ Available in 30 languages for iOS, Android, and Windows
✔ Backed by Sequoia Capital, DCM Ventures, Insight Partners, and Siguler Guff & Company
✔ Global Presence – Offices in San Francisco, Yerevan, Beijing, Tokyo, Los Angeles, Gurgaon, Bangalore, and Moscow

???? More About Us: PicsArt.com

About the Role

We are looking for a Product Marketing Specialist to execute marketing & content activities for our India users. This specialist position offers exposure to various areas of a fast-paced, consumer-facing tech startup.

The ideal candidate has a passion for creative products, campaign strategy, and lifecycle marketing.

Key Responsibilities

???? Marketing Campaigns & Content Planning

• Plan & schedule lifecycle marketing campaigns:

  • In-app pushes, modals, notifications, emails

• Manage in-app content:

  • Editing tutorials, hashtags, templates, banners

• Work closely with designers & product teams to create & launch engaging content

• Collaborate across content, partnerships, product, and design teams for successful campaign execution

???? Analytics & Insights

• Collect insights on product & partnership campaigns for global teams

• Ensure consistency in PicsArt India's tone-of-voice for different Indian languages

• Stay updated on current trends in India to optimize content & keywords

???? Optimization & Growth

• Improve user flows for onboarding, editor, and community interactions

• Provide visuals & copy to the global user acquisition team

• Support ASO & SEO efforts with relevant teams

Preferred Qualifications

✅ Experience & Skills

✔ 5+ years in Product Marketing roles with a diverse range of campaigns
✔ Mobile app marketing experience is a must
✔ Ability to manage multiple projects & priorities effectively
✔ Strong collaboration skills in a fast-paced environment
✔ Excellent written & verbal communication in English & Hindi
✔ Awareness of visual & social trends in India's digital landscape

What We Look For

???? Professionalism in both soft & hard skills
???? Motivation to grow, learn & share knowledge
???? Positive attitude, flexibility & transparency
???? Passion & commitment to delivering top-quality work

???? PicsArt is an Equal Opportunity Employer – We celebrate diversity and ensure an inclusive work environment for all employees.

How to Apply?

???? Step 1: Click ‘Apply Online’ below
???? Step 2: Prepare your updated resume
✉ Step 3: Submit your application today!

???? Join us and be part of the world’s #1 creative platform!

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