Job Description

Online Marketing Strategist – Growcare.in

Job Details

• Job Type: Full-time, Permanent
• Location: Mukundapur, Kolkata, West Bengal
• Pay: ₹20,000 - ₹30,000 per month
• Schedule: Day shift, Fixed shift
• Benefits:
  ✅ Leave encashment
  ✅ Paid sick time
  ✅ Paid time off
  ✅ Provident Fund

About Growcare.in

Growcare is a leading provider of home care services, offering high-quality, personalized care to patients in the comfort of their homes. Our services include nursing care, physiotherapy, and assistance for elderly and post-surgical patients. We are committed to enhancing the quality of life of our patients through professional, compassionate, and reliable care.

Job Overview

We are looking for a creative and dynamic Online Marketing Strategist to enhance our online presence, specifically focusing on Instagram video content creation. This role requires expertise in content strategy, video editing, graphic design, and a deep understanding of social media marketing trends.

The ideal candidate should be passionate about storytelling through video and have a proven track record of growing engagement on social media platforms.

Key Responsibilities

Instagram Video Content Creation & Strategy

???? Develop and execute a comprehensive Instagram video content strategy aligned with Growcare’s brand and marketing goals, specifically targeting the Kolkata audience.
???? Create engaging short-form videos, reels, stories, and live sessions showcasing Growcare’s services and team.
???? Conceptualize, film, and edit compelling video content that resonates with the target audience.
???? Utilize video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) to produce professional videos.
???? Stay updated with the latest Instagram video trends and best practices.
???? Analyze video performance metrics and adjust strategies to optimize engagement and reach.

Graphic Design & Visual Content

???? Create visually appealing graphics and designs for Instagram posts, stories, and ads.
???? Design eye-catching thumbnails and cover images for videos.
???? Ensure brand consistency across all visual content.

Social Media Management & Engagement

???? Manage Growcare’s Instagram account, ensuring consistent posting and engagement.
???? Monitor and respond to comments, messages, and mentions in a professional manner.
???? Run targeted Instagram ad campaigns to reach specific demographics.
???? Collaborate with the HR team to create content showcasing Growcare as an employer of choice.
???? Engage with local influencers and community groups to expand Growcare’s reach.

Market Research & Analysis

???? Conduct market research to understand the needs and preferences of the audience.
???? Analyze competitor activity and identify opportunities for differentiation.
???? Track and report on key performance indicators (KPIs) and provide insights for improvement.

Qualifications & Skills

Education:

???? Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience:

???? Minimum 1-2 years of experience in online marketing, social media management, or content creation.
???? Proven experience in creating and editing engaging video content for Instagram.
???? Experience with graphic design and visual content creation.

Technical Skills:

✔ Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut).
✔ Proficiency in graphic design software (Adobe Photoshop, Illustrator, Canva).
✔ Strong understanding of Instagram algorithms and best practices.
✔ Excellent video production and editing skills.
✔ Strong graphic design and visual communication skills.
✔ Excellent written and verbal communication skills.
✔ Strong analytical and problem-solving skills.

Soft Skills & Abilities:

✔ Creative and innovative thinker.
✔ Ability to work independently and as part of a team.
✔ Strong attention to detail.
✔ Ability to manage multiple projects and meet deadlines.
✔ Passion for social media and digital marketing.
✔ Ability to adapt to fast-changing social media trends.

What We Offer

✔ Competitive salary and benefits package
✔ Opportunity to contribute to a growing and impactful organization
✔ Supportive and collaborative work environment
✔ Opportunities for professional growth and development

Application Questions

???? Can you share your experience in creating and editing video content for Instagram? Which video editing software are you most proficient in?
???? How do you approach developing a social media content strategy for Instagram, and what strategies have you implemented to engage a local audience (e.g., Kolkata)?
???? What is your experience with graphic design tools like Adobe Photoshop, Illustrator, or Canva, and how do you ensure brand consistency across all visual content?
???? How do you measure and analyze the performance of your Instagram content, and how do you adjust strategies to improve engagement and reach?

Work Location:

???? Mukundapur, Kolkata, West Bengal (In-person role)

???? Join Growcare.in and make a difference in home care services through impactful digital marketing!